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The Reason for the Attractiveness of Audiovisual Content Generated by Youtubers for Teenage Audience
Havlík, Jakub ; Vochocová, Lenka (advisor) ; Supa, Markéta (referee)
The thesis aims to map the reasons for the attractiveness of audiovisual content generated by youtubers for teenage audiences. These causes are explored in a qualitative analysis based on focus groups. The interviews focus on teenagers' motivations for watching videos, intensity, the local context of viewing, the specificities that young people find important in such audiovisual content and the differentiations from traditional media content. In addition to audience analysis, this thesis also focuses on qualitative content analysis of videos of Czech YouTubers. It maps the specifics of videos that are characteristic for the YouTube platform. The thesis analyses formal audiovisual means of expression, such as camera techniques, colour, set design, graphics, post-production editing and the audio component of the work. The analysis also focuses on the content of the videos in the form of the performance and expression of the protagonists and the value of the information conveyed. The research on audiovisual content is also embedded in a relevant theoretical framework.
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Relationship of a fan, celebrity and fan community in a world of e-sports
Vlačiha, Tomáš ; Pospíšilová, Marie (advisor) ; Tesařová, Šárka (referee)
This thesis is about world of e-sports, which has become in few last years important theme in the field of sociology. The main goal of this thesis is to research relationships, which are created within online communities: relationship between a fan and e-celebrity and relationship within online communities. Results were accomplished by quality research and semi-structured interview with e-sports fans. With these interviews is then descripted evolution of fan relationship which was divided into three phases. The phases are: 1) Gamer relationship with close community of his friends, 2) Relationship between fan and e-celebrity, 3) Relationship between fan and a big community of fans. These phases explain how gamer becomes an e-sport fan.
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